Introduction
As the Malaysian economy continues to grow, a growing number of businesses are being established in the country. These new developments will provide entrepreneurs with new opportunities to achieve success in the future.
Many of these opportunities are based on cutting-edge technology that has not yet been seen before in the real world. Business users will now be able to access information on pricing and service levels, thanks to the introduction of the WhatsApp Business API.
In this comparison, WhatsApp Business App vs WhatsApp Business API is the two services being compared.
What are some of the ways in which WhatsApp can be used in a professional environment? If a company chooses between using the WhatsApp Business App and the WhatsApp Business API, which is preferable?
In many cases, depending on the size and industry of the organisation, WhatsApp’s Business API may be a more cost-effective alternative option.
In contrast to the WhatsApp Business App, the phone number associated with the WhatsApp Business API will not be blocked by the recipient, as is the case with the WhatsApp Business App. In most cases, this is because the template message has already been approved and will therefore not be flagged as spam in the future.
Additionally, businesses that make use of the Official WhatsApp Business API will be recognised and verified, which is a significant distinction from the competition in this market. A green tick next to the name of the business on WhatsApp indicates that the phone number has been approved, indicating that the names of the businesses will be displayed.
What You Should Be Aware Of
Developers will be able to send queries to WhatsApp and receive responses in the form of a message, which will then be sent back to the developer via the WhatsApp Business API. WhatsApp’s messaging platform can be integrated with third-party applications using this API, allowing developers to create new and innovative solutions for the platform’s 600 million monthly active users.
The cost of the WhatsApp Business API is one of the most important factors in determining whether or not WhatsApp will be able to monetize its service. If WhatsApp is unable to monetize its service, it will be forced to close its doors.
One of the most important factors that influence pricing is the number of template messages that can be sent with a single account. There are several factors that influence pricing, but one of the most important is the number of template messages that can be sent with a single account.
As the number of template messages sent increases, the cost of the service increases proportionately to that increase.
Costs and Fees
The cost of the service is determined by the country code of the recipient and the number of template messages delivered each month in the recipient’s country. Using WhatsApp, you can calculate the cost of a message in six different currencies. These are the US dollar, euro, rupee, Indonesian rupiah, pound sterling, and the Australian dollar.
In Malaysia, the WhatsApp Business API costs approximately RM0.17 per template message, which is based on the current exchange rate.
When it comes to charging for WhatsApp API solution providers, the company sets the price, with each having their own set of membership plans and pricing that they charge for. Consequently, once your organisation begins to use the WhatsApp Business API, you should review the payments and invoices to gain a better understanding of the billing process and how it is handled.
Conclusion
Finally, WhatsApp is an excellent tool for businesses to communicate with their clients and customers, as previously stated. For businesses that require high levels of security while also maintaining competitive pricing, the WhatsApp Business API is an excellent choice.
Visit SleekFlow, the official WhatsApp Business API provider, or read their blog post on WhatsApp Business API Pricing if you’re interested in learning more about how to leverage the power of WhatsApp while keeping costs down.
