A website is required if you wish to promote your services. After all, many consumers use the internet to find new things before going out to hunt for them in stores. That means you could be missing out on potential revenue if you don’t know how to sell your services online.
Any company that wants to have an online presence needs a professional-looking website. Even if you have no experience with online development, platforms like WordPress allow you to construct beautiful websites. Furthermore, owing to plugins like WooCommerce, WordPress makes selling products and services online a breeze.
In this essay, we’ll go over why WordPress is such a dependable platform for selling your services online. Then we’ll show you how to offer your services on your WordPress site in three different methods. Let’s get started!
How WordPress helps you sell your services online
WordPress is a versatile platform that can help you create a website as well as add a range of useful features to it. It can, for example, assist you in setting up digital products stores, which are ideal for providing online services. Digital Marketing Agency can help you do better performance in SEO.
WordPress is also perfect for marketing your services online for a variety of reasons, including:
- You can make it more functional. Thanks to its plugin and theme systems, WordPress is practically infinitely configurable.
- It is relatively inexpensive to set up a website with it. The cost of setting up and maintaining a WordPress website is really low.
- It is compatible with a variety of payment gateways. The plugin system enables you to connect WordPress to the most widely used payment systems. That means you can accept almost any payment method you desire.
- There are plugins specifically designed for service firms. With the correct plugins, you can effortlessly manage appointment bookings and sell consultations.
It’s fine if you aren’t convinced yet. To demonstrate what WordPress can achieve, we’ll walk you through three practical strategies for selling your services online using the platform.
How to use WordPress to offer your services online
Keep in mind that you’ll need to get WordPress up and running first, regardless of the approach you choose. This entails registering a domain, choosing a hosting package, and installing the WordPress software for free. After you’ve completed all of these steps, you can begin thinking about how to market your services using WordPress.
To explain your services and plans, use pricing tables.
There are several pricing tables.
Pricing tables are a great method to make it easier for customers to compare your services.
Pricing tables can be beneficial to almost any service website. This tool allows you to easily promote all of your services side by side, allowing potential clients to quickly compare your plans. They don’t have to go looking for information because it’s all in one place.
In most circumstances, pricing tables should only be used if you have different tiers of services to offer. If you offer discounts for ordering numerous services in advance, for example, a pricing table can be a convenient method to demonstrate that (and push people towards the option you want them to choose).
Pricing tables have been discussed previously. In fact, we wrote a complete post about how to use the Responsive Pricing Table plugin to create your own pricing table. However, we’ve recently become more fond of Easy Pricing Tables:
This tool is not only more up to date, but it also comes with ten pre-built layouts to help you get tables up and running quickly. It also works with multiple payment gateways and supports Google Analytics tracking. Easy Pricing Tables also comes with a lot of documentation to help you get started.
Create an appointment scheduling service.
With WordPress, you may sell your services online using an online booking function.
Booking functionality can be added to your site using WordPress plugins.
Bookings are frequently associated with offline services, but this isn’t necessarily the case. If you’re a web developer or provide technical help, you should probably plan consultations ahead of time. That’s when internet bookings come in handy.
Bookings make it easier to keep track of your schedule. They may even make you more appealing to clients who prefer not to schedule appointments via email or phone.
WordPress, like pricing tables, allows you to add this feature using plugins. We’ve even talked on how to utilise the Easy Appointments plugin to add appointment booking capabilities to WordPress in the past.
However, that technology is best suited for large, multi-employee firms. If you’re working alone, you’ll probably prefer something a little easier to use, like Booking Calendar:
This simple plugin has the same basic functionality as Easy Appointments, but it’s a lot easier to set up. There’s no need to set up additional staff or locations. In fact, you can use it right now by simply inserting a shortcode wherever you’d like the booking calendar to appear. You’ll still need to specify which days you’re available, but that’s all there is to it.
To promote your services, start a mailing list.
You may construct a database of people who are interested in your services using mailing lists. The more people on your list you have, the more likely you are to convert them when you contact them. Plus, since they signed up, they’re already interested in what you have to offer.
In general, mailing lists are ideal for any business that relies on recurring business. You can provide discounts, exclusive offers, and much more to your subscribers. You’ll need a platform that can handle sign-ups and emails to do this.
We’ve previously discussed how to utilise MailPoet to complete both of these tasks. However, because you must establish an SMTP provider for it, this programme can be difficult to use. Another way is to use a tool like SendinBlue, which can handle everything on its own:
Although SendinBlue is a third-party service, its free plan allows you to send up to 9000 emails every month and has no limits on how many subscribers you can have. Plus, thanks to their official plugin, you can effortlessly connect it with WordPress.
Conclusion
If you want your business to reach as many people as possible, you must promote your services online. Having a properly functional website helps you build trust and shows people that you’re serious about the services you offer.