Over the years, online shopping has changed tremendously and has become popular among the youth. Online shopping platforms have recognized the enormous potential market and have sought more innovative methods to make online shopping for women clothes more accessible and more enjoyable.
You don’t need to rely on what your local high street, town, or city offers. You may shop from nearly any retailer with the press of a mouse and expect your products to arrive in a few days.
Here are just a few benefits of buying women’s clothes online that make them appealing to women today.
Go for Comfort
There are several advantages to buying garments online, not the least of which is the sheer variety of shapes, sizes, color combinations, compositions, and budgets. You may view, touch, and try on things at physical retail stores, but you are also constrained by the sizes and styles available in that store.
When you shop online, you may select from any online retailer and browse their whole collection and view all sizes. You’re also not constrained by store hours. So, if you want to go shopping at 2 a.m., you can! From high street stores to designers like Joseph Rub-off, you may shop at any time of day or night.
Shopping without Feeling Pressed
The primary perk of purchasing online is that you are not under any obligation to purchase. When shopping at a boutique, it’s not uncommon for a salesperson to check on you, ask how they can assist you, or even give ideas. They want to help, yet this may be tough for many women. They feel pressed to recognize and accept the assistance, sometimes even putting on and, in extreme circumstances, purchasing an item they didn’t want to satisfy the salesperson.
They could feel compelled to purchase anything since the assistant has been so gracious, and they don’t want to go empty-handed. When you purchase women clothes online, you never feel this kind of pressure and no one knows you’re exploring an internet store, and you may choose to buy or leave without purchasing without fear of offending anybody.
Online Shopping Motives
Women’s shopping motives can be hedonic and utilitarian. Hedonic shopping is done by women just for enjoyment and fun whereas the utilitarian shopping is done when a need or problem arises, a problem-solver approach. They are motivated by other reasons like socializing and entertainment. While doing web-based shopping, shoppers look for trust, security and privacy of information, efficiency, convenience, prices, and a wide range of products to shop from.
Online shopping is not only limited to purchasing and pay but It’s way beyond that concept. According to Tuber (1972), shopping motives are bifurcated into social and personal motives. The author also emphasizes that impulse shopping can also lead to actual shopping as customers’ behavior is not so planned. This trend is snowballing with the increase in ease of shopping, be it at home, office, recreational or social club, etc.
Concern with E-Commerce, a few factors explain why women seem less satisfied with online shopping. The first is the perceived emotional benefits, followed by trust and convenience (practicality), and on these three factors, women’s dissatisfaction with online shopping could be predicted. In their paper, N. Arora & Aggarwal (2018) has put forth the essential factors of online shopping which are considered by Indian women: a variety of products, convenience and price.
Online Shopping and Price
Earlier physical touch and feel of the product were more important. Women with high disposable income spend it on leisure activities and shopping. They being the household runner, are always the prime person in buying. Price-sensitive women have a positive attitude toward online shopping, which aligns with A. Biswas & Blair’s (1991) study that discount on prices has a positive link with shopping intentions. Price was of least importance when Indian women shop online, and the majority of them belong to a working group; hence the price doesn’t make much difference in shaping the online shopping behavior of Indian women.
Easy Exchange & Return
All the leading online shopping platforms now offer you the easy exchange & return options to return the products if not satisfied with the quality of products without answering any question. Elegantic is one online brand where you can shop for thousands of women apparels with premium quality and lowest price guarantee.
